From opportunity to idea

Worldwide mobile internet is on the rise. The booming market of smart phones and mobile computing creates new opportunities for charities. Even in countries with very low internet penetration, mobile internet coverage is about to explode. Up to this date these opportunities have been underused that's why we stepped in with iDonAid.

The iDonAid idea is simple:
Making a donation to a humanitarian organization should be as easy as downloading as song!
Our source of inspiration was the iPhone and iTunes Store. The iTunes Music store and later App store has changed our digital habits. Legal downloading has become a habit. The key success of iTunes is based on the power of small money transactions (99 cent for a song!). Surprisingly this concept of small money transactions has made a the App Store a success story and quite a few developers rich. iTunes is also a trusted worldwide money transaction system. Millions of people have an iTunes account. There are millions of iPhones and iPod touch users worldwide so
basically millions of people have a trusted, activated and ready to use mobile payment system in their pockets today!
So why not flip the game and use iTunes to fund non-profit organizations? The iDonAid system was born…

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