Financial crises shows no mercy. Charity organizations are also facing the consequences. Unfortunately the first to stop funding charity organizations are the big corporate sponsors. That's why charities have to fall back on the help of individuals: you and me, ordinary people that have a lot of empathy and realize that in difficult times the weakest are always the first victims and need support more then ever.
The old fashioned "door to door"-way of collecting money is still a great tool for charity. Although it requires lots of human resources and its ROI is low, the social mobilization has a very positive effect. Volunteers actually do a very good job in selling their cause and in convincing others that their organization needs support. The emphasis of this collection method lies on local and small money donations.
Nowadays a lot of (larger) organizations offer online credit -card driven donation possibilities.
Although donating online is quite anonymous, it enables the charities to break out of their regional context. However online donations are not really taking off especially for the small and mid-size charities.
The biggest hurtle here is the payment procedure. In order to donate one needs to pull out a credit card and go through an online procedure which isn't always that user-friendly. Pulling out your wallet and giving some change is still way easier than initiating an online donation. The security risks of online payments cannot be ignored.
"Is this site thrust worthy?" is a very imminent question and the main reason why the smaller charities are ruled out from participating in the online donation game.
When you make a donation you want to be involved in the project you support. The follow up after you've made an e-donation is often minimal. In times of online social networking it's time to rethink and come up with integrated social e-donation solutions.
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